North Point Mall Redevelopment

Alpharetta, Georgia
This transformative revitalization will convert a single-use retail property into a true community hub.

Torti Gallas is working with the owner/development team on one of the more ambitious mixed-use mall repositioning projects in the country at North Point Mall, to create something extraordinary in one of the top-performing markets in the southeast – Alpharetta, GA.  Nearly half of the mall will be demolished, while leaving a remaining enclosed area of over 800,000 SF of shops and anchor space.  This will make way for a highly-textured village environment of external commercial space along great streets, plazas and paseos, and a neighborhood that will ultimately provide 900 new apartments and townhomes, on the eastern half of the site.  Additionally, a boutique hotel and creative office uses are woven into a richly-landscaped, walkable, urban environment.

This transformative revitalization will convert a single-use retail property into a true community hub with shops, indoor-outdoor eateries, multiple housing types, entertainment venues, green spaces and trail connections, along with unique office space for the many Fortune 500 companies flocking to the market. Creating an on-site population to live, work, shop, dine, and play creates a 24/7 destination that will be cherished by the community for years to come.

Re-energizing an outdated mall involves modifying significant infrastructure and dealing with restrictive reciprocal easement agreements that constantly challenge the economics of redevelopment. The team at North Point Mall has pursued a bold approach involving as many public and private stakeholders early, while bringing a range of experts to the table to chart a winning strategy for the property. Torti Gallas was initially invited to this along with many other firms, and was quickly selected as the lead master-planner and design team to carry this landmark project into the approvals process and beyond.

Project Web Site
project data
900+ residential units
300,000 SF retail, anchors, restaurant and entertainment
100,000 SF creative office space
100- to 150-key hotel site
Discovery Process
Architectural Branding
Conceptual Design
Code Analysis
Façade Branding Strategy
Master Planning
Market Research
Rendering / Models / Videos
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