Our Retail + Placemaking team was at the table with the client at the project’s inception – creating the first framework drawings that led to the master plan. This project was an RFP response wherein Torti Gallas + Partners teamed with our client to create a compelling design solution to win the RFP. Following the project award, TG+P was awarded the master planning commission, architectural design for two buildings, and our Placemaking Team was awarded the placemaking commission for the entire project.
Our approach to this placemaking commission began with our understanding of the client's goals. Out team conducted historic research of Falls Church and its past resident of note to uncover many unique contributions that led to a branding strategy. We crafted the main public space, “The Commons” to be a scalable activation hub that has the ability to flex in size for various programmed events while allowing vehicular access to all parking resources for customers and residents alike. An extensive mural program on building facades further reinforces the branding message and story of the placemaking environment.
The impact of this development will pave the way for additional development connections to the West Falls Metro Station. This undertaking will give the City of Falls Church a new town center with a great blend of uses and activities. The care and crafting of the placemaking environment will enliven the district and create a fantastic canvas on which memorable experiences will occur.